[vc_row][vc_column][vc_column_text]There are plenty of large (and very expensive) CRM systems (Customer Relationship Management) available that are “designed” for private, post-secondary and vocational schools. Why? Because they are THE tool for your admissions team to help usher potential students through the admissions process. Having some form of CRM is a need for virtually any business, honestly, whether…
[vc_row][vc_column][vc_column_text]As an industry, private and vocational schools spend millions of dollars advertising every month – The Apollo Group does that on their own (and that’s just search engine marketing). Most of us, however, don’t have that sort of budget, so need more viable advertising ideas for our school. In this article we’ll cover the two…
[vc_row][vc_column][vc_column_text]Education functions on a strict timeline and enrollment process. It operates within windows of promotions and conversion goals: application deadlines, class start dates, and on-campus events. As such, the marketing channels for education utilized must be adaptable and dynamic, while also reaching the correct people with the highest student conversion potential.